Attended the program were Mr. Dang Quy Nhan, Deputy Head of OCOP Department, Central New Rural Coordination Office; Ms. Hoang Thi Mai, Deputy Chief of the New Rural Coordination Office in Ho Chi Minh City; Ms. Nguyen Phuc Bao Quynh, representative of the Representative Office in Ho Chi Minh City, in charge of OCOP Vietnam Publication under the Vietnamese Craft Village Magazine - the mouthpiece of Vietnam Association of Craft Villages; Mr. Duong Hoang Quy, General Director of Dai Gia Phu Group Co., Ltd; Ms. Le Hoa, Executive Director of Dac San Que Huong System OCOP247.vn; along with leaders and officials of the Departments of Agriculture and Rural Development of the provinces, cities and enterprises, OCOP’s subjects, press agencies.

E-commerce website "OCOP247.VN"

At the beginning of the ceremony, Mr. Duong Hoang Quy, Chairman of the Board, General Director of Dai Gia Phu Group on behalf of the Organizing Committee shared, in the current era of digital economy, digital society, national digital transformation, the buying demand in general as well as accessing demand to regional specific products (OCOP) in particular is increasing. Meanwhile, the method of approaching and introducing qualified specialties to domestic as well as foreign consumers still faces many difficulties and inadequacies. Facilitated by authorities at all levels from the Central New Rural Construction Coordination Office to local authorities, Dai Gia Phu Group decided to establish an e-commerce website "OCOP247.VN", and at the same time opened a store named "Dac San Que Huong" in Ho Chi Minh City. Thereby, the company aims to improve service quality, support shopping activities between OCOP’s subjects and customers, in the national digital transformation technology revolution.

Opening program of "Dac San Que Huong" store and launching of e-commerce website "OCOP247.VN"

Responding to Decision No. 749/QD-TTg issued by the Prime Minister on the national digital transformation program up to 2025, with orientation to 2030; Ms. Le Hoa, Project Director, said that the company is synchronizing the e-commerce website system on the cloud platform to bring a user-friendly and convenient experience to the entrepreneurs, helping to connect OCOP products closer to customers, and since then promoting sustainable rural development.

Commented on this project, Mr. Dang Quy Nhan, Deputy Head of OCOP Department, Central New Rural Construction Coordination Office highly appreciated the digitization model and implementation orientation.

OCOP products on display at store "Dac San Que Huong"

Also at the opening ceremony, the Vietnamese Craft Village Magazine and Dai Gia Phu Group signed a communication cooperation agreement. With wide coverage, OCOP Vietnam publication and The Vietnamese Craft Village Magazine will promote the propaganda of OCOP products closer to readers and consumers. The Vietnamese Craft Village Magazine and OCOP Vietnam publication will come along with "Dac San Que Huong" and e-commerce site "OCOP247.VN" to reach the international level. Ms. Nguyen Phuc Bao Quynh shared, with the desire to preserve and develop unique products, honor Vietnamese cultural values to domestic as well as international customers, especially overseas Vietnamese living and working in countries around the world.

Next, the General Director of Dai Gia Phu Group also signed with the OCOP’s subjects to put OCOP products on the e-commerce website and sell them directly at the store. Including OCOP products from Khai Loc Phuc Co., Ltd; Ut Tay Traditional Craft Wine Production Facility; Bac Thai Agriculture and Service Cooperative; Bac Ha Pharmaceutical Technology Joint Stock Company; Tuan Phuong Trading And Service Co., Ltd.

Enterprises sign an agreement to support entities to promote and display products at stores and on e-commerce websites

At the end of the program, the Organizing Committee, Delegates, and partners participated in cutting the ribbon for the inauguration under the witness and support from guests, enterprises and press agencies.

An Hoa - Ho Phat