DakLak Province: Building the Vietnamese chocolate brand
09:15 | 30/10/2022
OVN - Not only is DakLak the
Dak Lak exploits advantages from cocoa trees
In about the middle of the twentieth century, the French planted cocoa seeds in Vietnam, including Dak Lak province. However, the situation of the war caused difficult cultivation.
The products of Nam Truong Son Cocoa Company.
In the 2000s, cocoa trees have began to grow in order to find an alternative cultivar for coffee land that cannot be replanted. In 2015, the International Cocoa Council (ICCO) ranked Vietnamese cocoa as “the great cocoa”. Although processing raw cocoa beans into finished products makes them 400% more valuable than selling raw cocoa beans, the period of harvest takes 4 to 5 with the complicated processing, and handling process of finished products makes farmers shift to high economic efficiency cultivars such as coffee, cashew, etc.
The products of Nam Truong Son Cocoa Company.
In 2007, Mr. Truong Ngoc Quang, who is the director of Nam Truong Son cocoa company in Dak Lak province, was conscious of the difficulties of the cocoa growers, so he began to carry out research on recipes for the production of items from cocoa trees. Mr. Quang anticipates that this land will be the focal point for raw material purchases, assisting farmers in stabilizing their incomes and producing additional valuable products to meet the needs of Vietnamese consumers.
Mr. Truong Ngoc Quang – Director of Nam Truong Son Cocoa Company
At that time, the production of cocoa processing in Vietnam was still up to the minute. Therefore, Mr. Quang had to read foreign documents, do research, and fund basic machines for trial processing at home to master the techniques and cultivation method. For the unstoppable attempt, only after 1 year, cocoa powder and cocoa butter were launched, which got him motivated in the process of bringing the products of the high land of Tay Nguyen to the market inbound and all over the world.
Mr. Quang said, “When it comes to chocolates, people usually think about the brands of Western chocolates. The production of chocolate processing in Vietnam is relatively new, so the product advertising is still limited. This is the difficulty, as well as the opportunity, for the company to maintain a more consistent performance.”
Building OCOP products in Dak Lak from cocoa
From 2010 to 2017, Mr. Quang continuously learned about techniques and technology from countries that have successfully developed chocolate processing areas, such as the United Kingdom, Belgium, and others. Simultaneously, the company promoted investing in modern machines to enhance its progress and expand the production scale. For that reason, the cocoa purchasing price of the company was always higher than the market price, at 10.000 VND per kilo, which made farmers at ease for cultivation. Besides, it has been understandable that customers are often into satisfying product packaging, so that the packaging design, which is made to be impressive, is also especially mentioned.
Foreign tourists is visiting the cocoa garden of the company
Finally, two types of products, which are milk chocolates (making up 60% of cocoa) and black chocolates (making up 70% of cocoa), have been branded as Nam Truong Son brands, launching in the Vietnamese market and have been highly evaluated by consumers because of their strong European features. Nowadays, these products are present in many provinces such as Hanoi, Ho Chi Minh City, Dalat, Nha Trang, Da Nang, and others, which are developing in the travel area. In addition, in 2018, several items such as cocoa powder, chocolates, etc., have approached the Japanese and Canadian markets. Although the quantity was insignificant, it was a worthy signal for the chocolate processing industry for Dak Lak province in particular and for Vietnam in general.
The customers are visiting the stand of Nam Truong Son Cocoa Company
In 2020, Nam Truong Son original cocoa powder qualified for an OCOP of 4 stars at the provincial level. Next, in 2021, milk chocolates and black chocolates have been recognized as the OCOP of 4 stars by the People’s Committee of Dak Lak province. Mr. Quang anticipates that the authorities of Dak Lak province will keep on promoting the construction of the showroom, creating a channel for OCOP product exchange and stimulating the activities of commerce promotion in numerous provinces to advertise the brand widely all over the country.
Nam Truong Son original cocoa powder has qualified for OCOP of 4 stars at the provincial level in 2020.
At present, the company has been cooperating with partners from Gia Lai, Dak Nong, and Lam Dong provinces, and Hanoi capital, etc., to expand the land of cocoa, formulate the chain of values, and finally proceed to build a mid-range factory in the area. As a consequence, Mr. Quang hopes he can expand from 1200 hectares to 4000 hectares of land for cocoa cultivation which promotes the price of purchasing up to 80,000 VND per kilo supporting the incomes for farmers. Aside from that, Nam Truong Son company has planned to open training classes for cocoa cultivation techniques, which would lead to an increase in the production scale of the high-value products.
Milk chocolates and black chocolates have been recognized as the OCOP of 4 stars by the People’s Committee of DakLak province in 2021.
A value-setting certificate of the greatest Vietnamese products for the product “Nam Truong Son Cocoa Powder”
Mr. Quang said that the development of products that are linked to local tourism is one of the projects that the company consistently cherishes. Therefore, he has been cooperating with the Department of Agriculture, Department of Tourism, and Department of Industry and Trade to utilize 2 to 3 hectares of land in the cocoa garden of the company for building the architecture, which helps the tourists learn and experience chocolate processing. In the future, other than coffee, it is anticipated that tourists who visit Dak Lak will remember the image of cocoa trees and chocolate products as a symbol of the local.
An Nhi (Translated by Quoc Huy)
I
Tin mới hơn

OVN - Chiều ngày 29/9, tại Công viên Thương Bạc, đường Trần Hưng Đạo, thành phố Huế, Trung tâm Xúc tiến thương mại Nông nghiệp phối hợp với Văn phòng Điều phối nông thôn mới Trung ương, Sở Nông nghiệp và Phát triển Nông thôn tỉnh Thừa Thiên Huế tổ chức sự kiện giới thiệu sản phẩm OCOP gắn với du lịch vùng năm 2023.

LNV - Phát triển sản phẩm OCOP và phát triển du lịch nông thôn có mối quan hệ “hữu cơ”, sản phẩm OCOP chính là tài nguyên để xây dựng sản phẩm du lịch nông thôn.

OVN - Vừa qua, tỉnh Hà Tĩnh đã có thêm 41 sản phẩm đủ điều kiện đạt chuẩn OCOP 3 sao, nâng tổng số sản phẩm OCOP của tỉnh lên 239 sản phẩm.

OVN - Sáng 10/8, tại Hà Nội, Văn phòng điều phối Chương trình xây dựng Nông thôn mới TP. Hà Nội đã phối hợp với UBND quận Long Biên tổ chức khai mạc tuần hàng tư vấn, giới thiệu và xúc tiến tiêu thụ sản phẩm: OCOP, làng nghề nông sản thực phẩm an toàn thành phố Hà Nội năm 2023.

LNV - Hội chợ triển lãm hàng công nghiệp nông thôn tiêu biểu khu vực phía Bắc diễn ra từ ngày 27/7/2023 đến ngày 01/8/2023 tại thành phố Hạ Long, tỉnh Quảng Ninh đã thu hút hàng trăm gian hàng với đa dạng các sản phẩm đến từ 28 tỉnh thành.
Tin khác

OVN - Tối ngày 21/7/2023, tại sân vận động huyện Ứng Hòa, Trung tâm Xúc tiến Đầu tư Thương mại Du lịch thành phố Hà Nội phối hợp với UBND huyện tổ chức khai mạc “Festival nông sản Hà Nội lần 2 năm 2023”.

OVN - Ngày 19/7, UBND tỉnh Nghệ An tổ chức cuộc họp để nghe và cho ý kiến về dự thảo Đề án “Tuyên truyền, vận động, hỗ trợ phụ nữ xây dựng sản phẩm OCOP; quảng bá, kết nối tiêu thụ hàng hóa góp phần phát triển kinh tế địa phương giai đoạn 2023 – 2027”.

LNV - Uông bí có 34 sản phẩm Ocop thuộc các nhóm: thực phẩm, đồ uống, thảo dược. Trong đó có 20 sản phẩm từ 3-5 sao, được trưng bày, giới thiệu và bán tại 2 điểm trên địa bàn Uông Bí, đặc biệt các sản phẩm đều được lên sàn thương mại điện tử để quảng bá rộng rãi đến người dân trên cả nước.

LNV - Chủ tịch Hồ Chí Minh - vị lãnh tụ thiên tài của Đảng và nhân dân ta, Người đã sáng lập, tổ chức, chỉ đạo xây dựng và phát triển nền báo chí cách mạng Việt Nam. Di sản báo chí mà Người để lại cho đời sau là di sản của cách mạng Việt Nam, di sản của văn hóa Việt Nam.

OVN - In order for the cashew industry to reach out to the world, products must not only have high quality and diverse designs, but also pay attention to the health of consumers. That is the business mindset of Mr. Nguyen Hoang Dat - Director of Vinahe Co., Ltd., Vice Chairman of Binh Phuoc Cashew Association.

OVN - Although teaching takes up most of the day, Ms. Bui Thi Doan Phuong, a teacher of Sao Mai Kindergarten Binh Duong province still manages to support her family’s economy by producing Fresh sausages.

OVN - Located on the land of Sa Huynh in Quang Ngai, Go Co village witnessed many historical changes. With strong internal strength, indigenous residents have maintained the soul of an ancient village of Champa and put on a new shirt called

Thủ đô Hà Nội là trung tâm văn hóa - kinh tế - chính trị của đất nước; Có nhiều tính đặc trưng tạo nên sự khác biệt và thành tựu đột phá của Xây dựng Nông thôn mới gắn với cơ cấu lại ngành Nông nghiệp.

OVN - Bean Sprouts tea is OCOP product has macrobiotic value of Hung Yen. Every year, Luong Thao Bean Sprouts Business Household has consumed tens of tons of beans and paddy grains and helped local farmers to increase production and income.

cestors of most Vietnamese families, becoming a custom, expressing the wish for prosperity, prosperity, and happiness. prosperity. Understanding that need, Manh Hung Power Co., Ltd. has created a product

OVN - Towards the 63rd anniversary of Ben Tre Dong Khoi Day (January 17, 1960 - January 17, 2023) and the 93rd anniversary of the founding of the Communist Party of Vietnam (February 3, 1930 - February 3//) 2023), Ben Tre province has just organized the Spring Quy Mao Spring Industry, Trade and Culinary Fair.

OVN - Not only is a crop suitable for the soil and climate conditions of the Northern mountainous region, red turmeric is also a potential agricultural product to help many businesses in Bac Kan province rise to affirm their brand. , creating a close cooperation relationship with farmers, bringing stable income