Positioning Hung Thuan Phat wine brand

Not only being loved by consumers inside and outside the province, Hung Thuan Phat branded sparkling wine products also receive positive reviews from authorities at all levels, such as 3-star OCOP certification (October 10). /2022) with the products of Nep Cai Hoa Vang squeezed wine, Kim Ngoc Tuu squeezed wine and Nep Cam squeezed wine.

Established in 2020 with a team of professional and experienced staff, within a short period of time, Hung Thuan Phat Trading - Service - Production Co., Ltd. has become one of the famous enterprises in the field of supplying traditional hand-squeezed wine products, serving a variety of customers from popular to high-class.

The company's products have just achieved 3-star OCOP certification
in October 2022.

In order to achieve success like today, few people know that businesses also go through many difficulties. The time of 2021 is considered a relatively difficult period for most Vietnamese enterprises in general as well as Hung Thuan Phat Trading - Service - Production Co., Ltd in particular. Severely affected by the COVID-19 pandemic, many units fell into a difficult situation when production and business activities were delayed. However, thanks to strict compliance with epidemic prevention measures, businesses still ensure jobs and local workers, helping people feel secure to improve their incomes and improve their quality of life.

And the desire to elevate the brand

Two years is not too long a time, but it is enough for those who work and dedicate themselves to crafting wine to look back on a journey of ups and downs, more proud of what has been and is being done.

Mr. Luong Xuan Hung - Director of Trading Company Limited -
Service - Production Hung Thuan Phat.

Mr. Luong Xuan Hung - Director of Hung Thuan Phat Trading - Service - Production Co., Ltd said, Binh Duong is one of the very developed localities in terms of economy, culture and society, and at the same time, there is no shortage of key agricultural areas, such as Phu An commune (Ben Cat town, Binh Duong province). However, the province still does not have many typical alcohol products to meet the consumption needs of consumers.

Understanding this problem, the organization has researched and developed traditional hand-made wine lines according to many generations of heirloom recipes. Thereby, creating a quality product line that meets HACCP standards, which is chosen by consumers to use on occasions of visiting, exchanging, and connecting. Since expanding production and business activities, enterprises have also helped the locality to create jobs for the available labor force, and at the same time effectively connect and consume abundant glutinous rice sources. In addition to the economic values, the product also brings many spiritual values, such as meeting the demand for alcohol in the locality and neighboring provinces.

According to Mr. Hung, at present, the winemaking profession is somewhat lost because of Western industrial wine production techniques, which make finished wines containing high alcohol content, and unsecured quality, gradually losing the quality of traditional, original culture compared to craft winemaking. With all his enthusiasm and desire to revive his father's winemaking profession as well as ensure the health of consumers; The company has constantly improved and practiced winemaking skills, selected clean ingredients, and researched suitable recipes.

In the coming time, the company is expected to continue to persify its product portfolio, expanding its production scale from 1,200 liters to 5000 liters per day; and at the same time approaching the markets of the provinces of the Southwest region, the North Central region, then the whole country or even larger, exporting to the international market.