OCOP product development: Awaken local potential and advantages

Luc Ngan is the leading locality in the province in the number of OCOP products, with 44 products (40 3-star products, 4 4-star products), these are all strong local products. According to Mr. Luu Anh Duc, Head of the District's Department of Agriculture and Rural Development, Luc Ngan is naturally endowed with climate, terrain, and soil, especially suitable for forming a concentrated high-quality fruit growing area. such as: Lychee, orange, grapefruit, longan, apple, guava, grape, dragon fruit. In addition, in the area there are traditional craft villages, eco-tourism destinations, communities...

Taking advantage of this advantage, the district has focused on reviewing, selecting and supporting to develop into an OCOP product. At the same time, orienting to build models for developing raw material areas associated with OCOP products along the value chain, agricultural and rural experience tourism services. The functional branches of the province and district support and encourage investment entities to innovate and apply science and technology in production, preliminary processing, preservation, processing, paying attention to building product stories and improving design and packaging to improve productivity and quality, meeting the increasing demands of the market. Many OCOP products have been well received by domestic and foreign consumers, the entity’s revenue and profits have increased, some are exported to high-end markets such as Europe, the United States, Japan, and Korea. National...

Implementing the OCOP Program, Tan Yen district is considered to have many advantages because this is a large agricultural commodity production area of ​​the province. The district has diverse vegetables and fruit trees, and has traditional craft villages. Aiming to develop branded OCOP products, along the value chain based on the advantages of raw materials, culture and indigenous knowledge, to date the whole district has developed 33 OCOP products (7 4-star products). , remaining 3 stars), mainly in the food, beverage, and medicinal groups. Typical examples include: Lychee, star apple, green bamboo shoots, grilled spring rolls, South mountain ginseng, honey, cucumber, melon, guava, rice noodles, soy sauce, sweet soup...

According to the representative of the District Department of Agriculture and Rural Development, in addition to supporting profile development, the locality creates the best conditions for subjects to participate in fairs and exhibitions to introduce and promote products inside and outside the province. . This year, based on potential review, the district selected 22 products to register to participate in the OCOP Program, these are typical agricultural products and traditional products such as: Peanut oil, sticky rice leaf tea, and bao corn tea. berries, fish mint nuggets, mountain ginseng wine, ginseng flower tea, cinnamon rolls, guava pears... In particular, with the support of the Department of Agriculture and Rural Development, the district is implementing a pilot model for product development. OCOP products are associated with cultural, spiritual and ecological tourism services on the mountain and ecotourism along the Thuong river in Lien Chung commune, promising to create a breakthrough in the OCOP Program.

Implement support policies well

According to the Department of Agriculture and Rural Development, to date, the whole province has 290 OCOP products of 3 stars or higher, making Bac Giang one of the provinces with many OCOP products in the Northern mountainous region and the whole country. Quality, technical standards, and product packaging are increasingly emphasized, demonstrating a clear improvement in the production level of the subject. According to Mr. Nguyen Van Luy, Director of Bac Giang Rural Development Department, the OCOP Program has become a production movement with strong pervasiveness in agricultural and rural areas. This will accelerate the process of connection and cooperation between people and cooperatives and businesses, contributing to improving the responsibility of producers and awareness of people. consumption.

Some localities have effectively implemented the OCOP Program such as Luc Ngan, Yen The, Tan Yen districts and Bac Giang city. OCOP products are diverse, rich in types, have clear evidence of quality and origin, apply advanced and quality production processes such as: ISO, HACCP, VietGAP, GlobalGAP, with traceability. origin, quality declaration records, product stories; Appropriate and eye-catching designs, packaging, labels...

Also according to Mr. Nguyen Van Luy, implementing Resolution No. 67/2023/NQ-HDND dated December 13, 2023 of the Provincial People’s Council stipulating policies to encourage the development of OCOP products in Bac Giang province in the period of 2024-2025 , the support level for products and services participating in the first rating is 50 million VND/3-star product; 150 million VND/4-star product; 300 million VND/5-star product. This is a great source of support for entities to constantly improve and improve product quality, meeting the requirements of each criterion and consumer market.

To achieve the goal that by the end of 2024, the whole province will have at least 350 OCOP products of 3 stars or higher (completed 1 year ahead of the planned target by 2025), the province’s functional branches will continue to increase support. , consulting and guiding subjects involved in building and completing product dossiers. Promote training and coaching to improve management and marketing capacity for managers and executives of businesses, cooperatives, establishments, and production households.

Focus on guiding the standardization of processes and product standards according to the OCOP Criteria in association with the advantages and conditions of each locality, including: Specialties and traditional products, especially craft village products, rural tourism services and typical agricultural products. Encourage, attract and support economic organizations to develop new products and products that contribute to preserving traditional culture. Continue to pay attention to trade promotion activities, connecting supply and demand for OCOP products through fairs, exhibitions, events to honor, promote, and introduce products...