OCOP Viet Nam Period 2021-2025: Ogrientations
09:53 | 18/08/2021
OVN - After 3 years of implementation, the National Program One Commune One Product - OCOP has established itself as an important policy, has a wide reach, and has been implemented synchronously and effectively, mobilizing the entire system's participation. With 4,957 OCOP products recognized with 3 stars or more by more than 2,711 participants, the political system, at all levels and branches, is becoming a priority solution in rural economic development, associated with new rural construction in all localities across the country...
Promoting the achieved achievements, the period 2021-2025 with the upcoming project will create new breakthroughs, making an important contribution to the development of agriculture - rural areas in general and the construction of new countryside in particular.
To clarify the orientation and implementation plan of the program in the new period, the OCOP Vietnam reporter had an interview with Mr. Nguyen Minh Tien - Chief of Office, Central New Rural Coordination Office.
Hello Mr. Nguyen Minh Tien
Reporter: Can you summarize the results of the One Commune One Product - OCOP program for the period 2018-2020? How do you rate the implementation progress in the last period?
Mr. Nguyen Minh Tien: Building rural areas is associated with the ultimate goal of improving the material and spiritual life of people in countryside. Therefore, rural economic development is a key task of the New countryside, also in association with the national socio-economic development strategy for the period 2011-2020. On that basis, the Prime Minister issued Decision No. 490/QD-TTg dated May 7, 2021 of approving the One Commune One Product Program for the 2018-2020 period (hereinafter the OCOP Program). This is a program of economic development in rural areas, focusing on promoting internal resources (products, creative intelligence, skills, traditional culture, etc.) income of rural people, contributing to building a sustainable new countryside.
After 3 years of implementation, the Program has become a key policy, has a strong spread, is deployed synchronously and widely, mobilizing the participation of the whole political system, all levels and sectors…becoming a priority solution in rural economic development, associated with new rural construction in all localities across the country.
Up to now, the whole country has 61/63 provinces and cities organizing product evaluation and classification, 4,957 OCOP products have been recognized with 3 stars or more, of which 62.3% are 3-star products, 35.9% 4-star products and 1.3% 5-star potential products and 20 OCOP 5 products (which have been evaluated, classified and recognized by the Ministry of Agriculture and Rural Development in 2020). More than 2,711 participants, of which 37.6% are cooperatives, 27.7% are enterprises, 32% are production establishments, the rest are cooperative groups.
In addition to product results, the OCOP Program has had positive impacts on economic development in rural areas, namely:
- The OCOP program has an overall approach to arouse the potential of land, products, comparative advantages, especially regional cultural values to form multi-valued OCOP products, suitable for the increasing consumer demand of the market (besides food, nutrition, etc., there are aspects of culture, responsibility to the community, living environment). The program focuses on promoting the integrated multi-values of the agricultural sector (not only economic, but also social and environmental) under the policy of shifting from agricultural production to agricultural economy, shifting from supply (productivity, output) luxury demand (multiple value, product quality and sustainability). 393 OCOP value chains have been formed that operate effectively with the active role of cooperatives and businesses, many OCOP products effectively exploit the local raw material area, associated with geographical indications, such as: Shan Tuyet Hoang Su Phi of Ha Giang province; Tan Cuong tea of Thai Nguyen province; coffee in Son La province, rice in Soc Trang province and AnGiang province….
- The OCOP program has aroused the spirit of OCOP subjects in many aspects, specifically: (1) mindset about economic development to approach the market, focusing on the quality factor; standards/regulations, intellectual property, food safety as prescribed by law; developing products in terms of design and packaging associated with convenience, according to market requirements;... (2) enhancing the role of the subject with the community such as: creating jobs; protect and promote cultural values and local specialties; protecting the ecological environment and forming raw material areas…; (3) step by step forming OCOP products associated with multi-valued development goals: economy, society, culture, environment, etc.
- OCOP products meet food safety and quality standards and regulations; with perse and environmentally friendly designs and packaging, in accordance with the requirements of the market. After being recognized, OCOP products have added value, contributing to helping subjects increase production scale and revenue. A number of businesses and large supermarket groups have ordered and prioritized OCOP products to put into the distribution system. 354 entities have been connected and sold stable OCOP products on supermarket systems. The results of the evaluation of localities show that: 60.7% of OCOP subjects with 3 stars or more have an average revenue increase of 17.6%/year, the selling price of products after being officially recognized as OCOP average increase of 12.2%. In particular, the products that are requested to be assessed and ranked at the national level by the Central Government have all grown in revenue by 20-40%...
- The program promotes the direction of livelihood development in areas with special difficulties and disadvantaged groups (ethnic minorities, women), contributing to the implementation of the policy of "leaving no one behind".” (the percentage of OCOP subjects who are female accounts for 39%, higher than the percentage of women holding executive roles in enterprises in Vietnam (25%), especially in mountainous areas such as: North Central Coast with 50, 6%, the Central Highlands is 45.2% and the Northern mountainous region is 43.4%. The percentage of subjects who are ethnic minorities in disadvantaged areas and mountainous areas accounts for 17.1%, especially in localities, up to 37.3% in the northern mountainous area.
In general, the OCOP Program has received the attention and direction of the Central Government, local leaders, the participation of the whole political system from the central to local levels, many good models in innovative ways, effective implementation by localities, generating interest, response and strongly spreading to enterprises, cooperatives and production establishments in rural areas, making an important contribution to raising income, rural economic development in the recent period.
Reporter: After more than 3 years, what experiences and problems have been drawn for the next period, sir?
Mr. Nguyen Minh Tien: Besides the positive results mentioned above, the OCOP Program still has shortcomings and difficulties in the implementation process, specifically:
- The OCOP program is a new program, related to many fields, especially the requirement to arouse the potential and advantages of localities for rural economic development. Therefore, in the early stages of implementation, some localities are still confused in how to do it, identify advantages, potentials and production subjects, only focus on perfecting existing products, and have not yet paid attention to development. develop new products associated with raw material areas, especially traditional craft villages;
- The system of policies and mechanisms to support product developers is inconsistent and ineffective in coordinating support activities and resources, leading to confusion and difficulties for localities in the process of implementation products. Resources to implement the Program are limited, mainly integrated, while a number of support mechanisms have not been concretized, and have not focused on the development of value chains, raw material areas and facilities - processing processes. variables, ... leading to difficulties in the implementation process in some localities;
- The participation of the subjects in the OCOP Program has not really proactive, some contents of implementing the OCOP cycle of many actors are still heavily formal, lacking in connection with activities to improve the subject's capacity in production, product development and market expansion. school. Subjects have not paid due attention and lack of information on intellectual property, geographical indications, certification marks, etc. Innovation and creativity in product development, although having results, are still limited compared to with potential (the proportion of new products accounts for nearly 8% of the total number of recognized OCOP products);
- Trade promotion activities, although interested in implementing by many localities, are still fragmented, lacking in synchronization, and have not yet formed a trade promotion and advertising system, especially connected e-commerce. specializes in creating images, identifying OCOP products and changing consumers' perceptions… especially in the context of the impact of the covid 19 pandemic.
These are very important limitations and obstacles, serving as a basis for the Ministry of Agriculture and Rural Development to determine orientations, goals and solutions to submit to the Prime Minister for approval of the OCOP Program for the 2021-2025 period. In order to further improve implementation results, bring OCOP products into depth of quality, form "multi-valued" products, effectively exploit the domestic and export-oriented market.
Reporter: On that basis, how has the Program in the coming period inherited and promoted as well as overcome the problems of the previous phase? What are the specific goals of the project?
Mr. Nguyen Minh Tien:
- Firstly, the OCOP Program continues to be identified as a key program for rural economic development in the direction of promoting internal resources and adding value, an important solution and task in the implementation of the New countryside program, building new rural areas in the 2021-2025, depth, efficiency and sustainability.
- Second, inheriting the results and overcoming the problems of the previous period, entering the 2021-2025 period, the Program will focus on key tasks and solutions such as: (1) deploying facilities regulations, policies and solutions to improve product quality, capacity to organize production, processing and trade according to the OCOP product value chain associated with the material areas granted area codes; (2) prioritize the development of advantageous products in order to promote the regional identity, arouse the potential, creativity and pride of the people, and promote the community's values in the development of OCOP products. associated with new rural construction, especially the development of community-based tourism model in rural areas; (3) perfecting products according to standards, technical regulations, packaging, labels associated with traceability, local brands and trademarks; (4) strengthen digital transformation and promote product trade, especially e-commerce, to promote OCOP Vietnam brand in the domestic market and towards the export market.
- Third, from the overall goal of the Program is to develop OCOP products in order to arouse potentials and advantages in rural areas to increase people's incomes, contributing to further restructuring the agricultural sector, associated with the development of handicrafts, trades and rural services; promoting sustainable rural economy on the basis of increasing the application of digital transformation and circular economy, preserving cultural values, managing resources, conserving biopersity, landscape and agricultural environment villages, contributing to building new rural areas in depth, efficiency and sustainability in localities. The OCOP program in the coming period will focus on the following specific objectives: (1) strive to have at least 10,000 OCOP products recognized with 3 stars or more, of which at least about 400-500 products are available. OCOP products achieve 5 stars; (2) the program will focus on giving priority to supporting cooperatives and enterprises (striving at least 40% of OCOP subjects are cooperatives and 30% of subjects are enterprises); (3) developing OCOP products along the value chain in the direction of a circular economy, green OCOP (at least 30% of OCOP actors have built a value chain in the direction of a circular economy, green OCOP associated with raw materials with priority given to evaluated and graded OCOP products); (4) Strongly develop typical products, craft villages, associated with the role of women, ethnic minorities (at least 50% of traditional craft villages have OCOP products and at least 40% of OCOP subjects are female executives of production and business activities); (5) Promoting trade promotion and persifying sales forms, forming typical OCOP product consumption channels associated with brands in the domestic market and aiming for export (at least 50% OCOP subjects participate in modern sales channels systems of supermarkets, convenience stores; e-commerce trading; ...); strive to have 01 point of introduction and sale of products in each province and city. OCOP; international cooperation forum for each village, one product is held at least once a year).
Reporter: In the previous period, we mentioned a lot about the role of grassroots level (commune and village level) that has not been promoted. Specifically, how is this phase expected to be organized at the grassroots level?
Mr. Nguyen Minh Tien: In the past period, some localities still have many confusions in the implementation process, especially promoting the role of commune level in identifying advantages, potentials and exploiting strengths of communes. local material areas, craft villages and traditional craft villages. Therefore, in the period 2021-2025, the Program will continue to improve the organizational apparatus for the implementation of the OCOP Program at all levels from the central to local levels (province, district, commune) in the direction of: continuing to inherit, on the basis of the apparatus built for the period 2018-2020, which assigns responsibilities to the Commune People's Committee in: (1) assigning officers in charge of implementing the Commune-level OCOP Program; (2) Participate in the implementation of the OCOP Program at the commune level as assigned by the People's Committee of the district and province; proactively review potential products and advantages in the area and guide organizations and inpiduals participating in the Program; (3) Actively propagate to economic organizations and people about the meaning and support policies of the OCOP Program, actively support and advise economic organizations to prepare documents and documents. participate in the OCOP Program.
Reporter: Another issue, how is the 6th OCOP Product Group defined to develop during this period? What should be noted with this product group to ensure sustainable development?
Mr. Nguyen Minh Tien: In the context that agricultural land area continues to shrink, it is necessary to persify production, business and service industries, so tourism development is a new direction, contributing to development, promote the advantages and distinctive values of agriculture, rural areas and farmers; at the same time in accordance with the orientation of shifting from agricultural production to agricultural economy in the direction of "multi-sector integration". Therefore, rural tourism development is identified as one of the fundamental solutions, the driving force to promote sustainable new rural construction, and at the same time, the new countryside is the foundation to support and create favorable conditions for rural gain, persified and sustainable development of tourism. Especially in the next few years due to the influence of the Covid-19 pandemic, the possibility that tourists tend to be mainly domestic tourism, ensure safety, towards prudence and convalescence, agricultural tourism will be the main trend. The village will have a lot of potential and room for development, in the immediate future, welcome domestic and international tourists living and working in Vietnam.
With perse and rich potentials, rural tourism has developed in many localities, according to preliminary statistics from 37 provinces/cities, there are 73 tourist routes that lead visitors to tourist destinations in countryside, there are 365 rural tourist spots. Carrying out the tasks assigned by the leadership of the Ministry, the Central New Rural Coordination Office is drafting a program on rural tourism development in new rural construction in the 2021-2025 period to submit to the Prime Minister for approval. is a key thematic program of the National Target Program on building new rural areas.
On that basis, the OCOP Program will focus on developing community-based tourism products and services and tourist attractions, aiming to build persified, unique and value-added tourism products; contributing to the development and formation of specific tourism products of each locality, always innovating for the destination and combining agriculture in tourism to promote and increase the value of agricultural products. industry, traditional craft village products, local OCOP products.
Thank you!
To clarify the orientation and implementation plan of the program in the new period, the OCOP Vietnam reporter had an interview with Mr. Nguyen Minh Tien - Chief of Office, Central New Rural Coordination Office.
Mr. Nguyen Minh Tien - Chief of Office, Central New Rural Coordination Office.
Hello Mr. Nguyen Minh Tien
Reporter: Can you summarize the results of the One Commune One Product - OCOP program for the period 2018-2020? How do you rate the implementation progress in the last period?
Mr. Nguyen Minh Tien: Building rural areas is associated with the ultimate goal of improving the material and spiritual life of people in countryside. Therefore, rural economic development is a key task of the New countryside, also in association with the national socio-economic development strategy for the period 2011-2020. On that basis, the Prime Minister issued Decision No. 490/QD-TTg dated May 7, 2021 of approving the One Commune One Product Program for the 2018-2020 period (hereinafter the OCOP Program). This is a program of economic development in rural areas, focusing on promoting internal resources (products, creative intelligence, skills, traditional culture, etc.) income of rural people, contributing to building a sustainable new countryside.
After 3 years of implementation, the Program has become a key policy, has a strong spread, is deployed synchronously and widely, mobilizing the participation of the whole political system, all levels and sectors…becoming a priority solution in rural economic development, associated with new rural construction in all localities across the country.
Up to now, the whole country has 61/63 provinces and cities organizing product evaluation and classification, 4,957 OCOP products have been recognized with 3 stars or more, of which 62.3% are 3-star products, 35.9% 4-star products and 1.3% 5-star potential products and 20 OCOP 5 products (which have been evaluated, classified and recognized by the Ministry of Agriculture and Rural Development in 2020). More than 2,711 participants, of which 37.6% are cooperatives, 27.7% are enterprises, 32% are production establishments, the rest are cooperative groups.
In addition to product results, the OCOP Program has had positive impacts on economic development in rural areas, namely:
- The OCOP program has an overall approach to arouse the potential of land, products, comparative advantages, especially regional cultural values to form multi-valued OCOP products, suitable for the increasing consumer demand of the market (besides food, nutrition, etc., there are aspects of culture, responsibility to the community, living environment). The program focuses on promoting the integrated multi-values of the agricultural sector (not only economic, but also social and environmental) under the policy of shifting from agricultural production to agricultural economy, shifting from supply (productivity, output) luxury demand (multiple value, product quality and sustainability). 393 OCOP value chains have been formed that operate effectively with the active role of cooperatives and businesses, many OCOP products effectively exploit the local raw material area, associated with geographical indications, such as: Shan Tuyet Hoang Su Phi of Ha Giang province; Tan Cuong tea of Thai Nguyen province; coffee in Son La province, rice in Soc Trang province and AnGiang province….
- The OCOP program has aroused the spirit of OCOP subjects in many aspects, specifically: (1) mindset about economic development to approach the market, focusing on the quality factor; standards/regulations, intellectual property, food safety as prescribed by law; developing products in terms of design and packaging associated with convenience, according to market requirements;... (2) enhancing the role of the subject with the community such as: creating jobs; protect and promote cultural values and local specialties; protecting the ecological environment and forming raw material areas…; (3) step by step forming OCOP products associated with multi-valued development goals: economy, society, culture, environment, etc.
- OCOP products meet food safety and quality standards and regulations; with perse and environmentally friendly designs and packaging, in accordance with the requirements of the market. After being recognized, OCOP products have added value, contributing to helping subjects increase production scale and revenue. A number of businesses and large supermarket groups have ordered and prioritized OCOP products to put into the distribution system. 354 entities have been connected and sold stable OCOP products on supermarket systems. The results of the evaluation of localities show that: 60.7% of OCOP subjects with 3 stars or more have an average revenue increase of 17.6%/year, the selling price of products after being officially recognized as OCOP average increase of 12.2%. In particular, the products that are requested to be assessed and ranked at the national level by the Central Government have all grown in revenue by 20-40%...
- The program promotes the direction of livelihood development in areas with special difficulties and disadvantaged groups (ethnic minorities, women), contributing to the implementation of the policy of "leaving no one behind".” (the percentage of OCOP subjects who are female accounts for 39%, higher than the percentage of women holding executive roles in enterprises in Vietnam (25%), especially in mountainous areas such as: North Central Coast with 50, 6%, the Central Highlands is 45.2% and the Northern mountainous region is 43.4%. The percentage of subjects who are ethnic minorities in disadvantaged areas and mountainous areas accounts for 17.1%, especially in localities, up to 37.3% in the northern mountainous area.
In general, the OCOP Program has received the attention and direction of the Central Government, local leaders, the participation of the whole political system from the central to local levels, many good models in innovative ways, effective implementation by localities, generating interest, response and strongly spreading to enterprises, cooperatives and production establishments in rural areas, making an important contribution to raising income, rural economic development in the recent period.
Reporter: After more than 3 years, what experiences and problems have been drawn for the next period, sir?
Mr. Nguyen Minh Tien: Besides the positive results mentioned above, the OCOP Program still has shortcomings and difficulties in the implementation process, specifically:
- The OCOP program is a new program, related to many fields, especially the requirement to arouse the potential and advantages of localities for rural economic development. Therefore, in the early stages of implementation, some localities are still confused in how to do it, identify advantages, potentials and production subjects, only focus on perfecting existing products, and have not yet paid attention to development. develop new products associated with raw material areas, especially traditional craft villages;
- The system of policies and mechanisms to support product developers is inconsistent and ineffective in coordinating support activities and resources, leading to confusion and difficulties for localities in the process of implementation products. Resources to implement the Program are limited, mainly integrated, while a number of support mechanisms have not been concretized, and have not focused on the development of value chains, raw material areas and facilities - processing processes. variables, ... leading to difficulties in the implementation process in some localities;
- The participation of the subjects in the OCOP Program has not really proactive, some contents of implementing the OCOP cycle of many actors are still heavily formal, lacking in connection with activities to improve the subject's capacity in production, product development and market expansion. school. Subjects have not paid due attention and lack of information on intellectual property, geographical indications, certification marks, etc. Innovation and creativity in product development, although having results, are still limited compared to with potential (the proportion of new products accounts for nearly 8% of the total number of recognized OCOP products);
- Trade promotion activities, although interested in implementing by many localities, are still fragmented, lacking in synchronization, and have not yet formed a trade promotion and advertising system, especially connected e-commerce. specializes in creating images, identifying OCOP products and changing consumers' perceptions… especially in the context of the impact of the covid 19 pandemic.
These are very important limitations and obstacles, serving as a basis for the Ministry of Agriculture and Rural Development to determine orientations, goals and solutions to submit to the Prime Minister for approval of the OCOP Program for the 2021-2025 period. In order to further improve implementation results, bring OCOP products into depth of quality, form "multi-valued" products, effectively exploit the domestic and export-oriented market.
Reporter: On that basis, how has the Program in the coming period inherited and promoted as well as overcome the problems of the previous phase? What are the specific goals of the project?
Mr. Nguyen Minh Tien:
- Firstly, the OCOP Program continues to be identified as a key program for rural economic development in the direction of promoting internal resources and adding value, an important solution and task in the implementation of the New countryside program, building new rural areas in the 2021-2025, depth, efficiency and sustainability.
- Second, inheriting the results and overcoming the problems of the previous period, entering the 2021-2025 period, the Program will focus on key tasks and solutions such as: (1) deploying facilities regulations, policies and solutions to improve product quality, capacity to organize production, processing and trade according to the OCOP product value chain associated with the material areas granted area codes; (2) prioritize the development of advantageous products in order to promote the regional identity, arouse the potential, creativity and pride of the people, and promote the community's values in the development of OCOP products. associated with new rural construction, especially the development of community-based tourism model in rural areas; (3) perfecting products according to standards, technical regulations, packaging, labels associated with traceability, local brands and trademarks; (4) strengthen digital transformation and promote product trade, especially e-commerce, to promote OCOP Vietnam brand in the domestic market and towards the export market.
- Third, from the overall goal of the Program is to develop OCOP products in order to arouse potentials and advantages in rural areas to increase people's incomes, contributing to further restructuring the agricultural sector, associated with the development of handicrafts, trades and rural services; promoting sustainable rural economy on the basis of increasing the application of digital transformation and circular economy, preserving cultural values, managing resources, conserving biopersity, landscape and agricultural environment villages, contributing to building new rural areas in depth, efficiency and sustainability in localities. The OCOP program in the coming period will focus on the following specific objectives: (1) strive to have at least 10,000 OCOP products recognized with 3 stars or more, of which at least about 400-500 products are available. OCOP products achieve 5 stars; (2) the program will focus on giving priority to supporting cooperatives and enterprises (striving at least 40% of OCOP subjects are cooperatives and 30% of subjects are enterprises); (3) developing OCOP products along the value chain in the direction of a circular economy, green OCOP (at least 30% of OCOP actors have built a value chain in the direction of a circular economy, green OCOP associated with raw materials with priority given to evaluated and graded OCOP products); (4) Strongly develop typical products, craft villages, associated with the role of women, ethnic minorities (at least 50% of traditional craft villages have OCOP products and at least 40% of OCOP subjects are female executives of production and business activities); (5) Promoting trade promotion and persifying sales forms, forming typical OCOP product consumption channels associated with brands in the domestic market and aiming for export (at least 50% OCOP subjects participate in modern sales channels systems of supermarkets, convenience stores; e-commerce trading; ...); strive to have 01 point of introduction and sale of products in each province and city. OCOP; international cooperation forum for each village, one product is held at least once a year).
Reporter: In the previous period, we mentioned a lot about the role of grassroots level (commune and village level) that has not been promoted. Specifically, how is this phase expected to be organized at the grassroots level?
Mr. Nguyen Minh Tien: In the past period, some localities still have many confusions in the implementation process, especially promoting the role of commune level in identifying advantages, potentials and exploiting strengths of communes. local material areas, craft villages and traditional craft villages. Therefore, in the period 2021-2025, the Program will continue to improve the organizational apparatus for the implementation of the OCOP Program at all levels from the central to local levels (province, district, commune) in the direction of: continuing to inherit, on the basis of the apparatus built for the period 2018-2020, which assigns responsibilities to the Commune People's Committee in: (1) assigning officers in charge of implementing the Commune-level OCOP Program; (2) Participate in the implementation of the OCOP Program at the commune level as assigned by the People's Committee of the district and province; proactively review potential products and advantages in the area and guide organizations and inpiduals participating in the Program; (3) Actively propagate to economic organizations and people about the meaning and support policies of the OCOP Program, actively support and advise economic organizations to prepare documents and documents. participate in the OCOP Program.
Reporter: Another issue, how is the 6th OCOP Product Group defined to develop during this period? What should be noted with this product group to ensure sustainable development?
Mr. Nguyen Minh Tien: In the context that agricultural land area continues to shrink, it is necessary to persify production, business and service industries, so tourism development is a new direction, contributing to development, promote the advantages and distinctive values of agriculture, rural areas and farmers; at the same time in accordance with the orientation of shifting from agricultural production to agricultural economy in the direction of "multi-sector integration". Therefore, rural tourism development is identified as one of the fundamental solutions, the driving force to promote sustainable new rural construction, and at the same time, the new countryside is the foundation to support and create favorable conditions for rural gain, persified and sustainable development of tourism. Especially in the next few years due to the influence of the Covid-19 pandemic, the possibility that tourists tend to be mainly domestic tourism, ensure safety, towards prudence and convalescence, agricultural tourism will be the main trend. The village will have a lot of potential and room for development, in the immediate future, welcome domestic and international tourists living and working in Vietnam.
With perse and rich potentials, rural tourism has developed in many localities, according to preliminary statistics from 37 provinces/cities, there are 73 tourist routes that lead visitors to tourist destinations in countryside, there are 365 rural tourist spots. Carrying out the tasks assigned by the leadership of the Ministry, the Central New Rural Coordination Office is drafting a program on rural tourism development in new rural construction in the 2021-2025 period to submit to the Prime Minister for approval. is a key thematic program of the National Target Program on building new rural areas.
On that basis, the OCOP Program will focus on developing community-based tourism products and services and tourist attractions, aiming to build persified, unique and value-added tourism products; contributing to the development and formation of specific tourism products of each locality, always innovating for the destination and combining agriculture in tourism to promote and increase the value of agricultural products. industry, traditional craft village products, local OCOP products.
Thank you!
Tin mới hơn
ocopvietnam - From the traditional pottery profession, OCOP subjects in Bat Trang (Hanoi) are gradually renewing products with creative thinking, improving quality and building brands. The combination of heritage values with market demand opens up a new development direction for Bat Trang ceramics, contributing to bringing the quintessence of the craft village closer to domestic and international consumers.
ocopvietnam - From autumn green nuggets to processed food products with the unique flavor of Kinh Ky land, Hanoi specialties crystallize the value of raw materials, processing techniques and experience of workers. To promote these advantages, OCOP entities need to focus on quality standardization, ensuring food safety, building brands and developing consumption markets.
OCOP is an opportunity for local products to be perfected in terms of quality, brand and consumption. When each product both retains its own flavor and meets the requirements of transparency, stability and suitability to customer needs, local values will have conditions for sustainable development, contribute to the local economy and promote the image of Hanoi.
Through a strategic cooperation mechanism with international distribution groups, Cao Bang province is drastically standardizing the area of indigenous spices and medicinal materials. The application of the most stringent organic standards globally paves the way for highland agricultural products to penetrate deep into the billion-dollar supply chain of the European (EU) market.
Exploiting diverse vegetation in natural forests in Bach Dang commune (Cao Bang province), Binh Duong Natural Flower Honey products have successfully transformed from a distributed harvesting method to a value chain organization model. 3-star OCOP certification paves the way to bring indigenous specialties to professional distribution channels.
ocopvietnam - In the midst of the vast melaleuca forests of U Minh Thuong (Kien Giang), the profession of bee guard has existed for many generations as a way for people to live in harmony with nature. From the drops of honey distilled in the middle of the melaleuca season, the people here are gradually elevating indigenous products into OCOP products, both creating sustainable livelihoods and contributing to preserving the typical wetland ecosystem of the South.
OVN - In the midst of the peaceful An Nhon Tay region, where the red soil is sunny and windy embracing the memories of many generations, Bau Da wine village appears as a unique cultural slice. There, every drop of wine is not only a drink, but a crystallization of earth, water, fire and lifelong secrets, encapsulating the soul of the countryside in a spicy taste that is rare anywhere else.
Tin khác
OVN - From the mountainous region of Tra Bong (Quang Ngai), where the scent of cinnamon creeps into every way of life, the rustic cinnamon incense sticks are quietly reaching out, carrying the story of identity, preservation and aspiration for sustainable development of the highland people.
OVN - Among the familiar destinations of Moc Chau (Son La) tourism such as Bach Long glass bridge, Dai Yem waterfall or Vat Hong pagoda relic, some tourists choose to stop at experiential farm models. Here, instead of visiting large-scale works, visitors have more options to walk in the farming space, learn how to grow crops and enjoy agricultural products in the garden.
OVN - In the Cao Son mountains, when the melon season passes, on the wooden fences and the eaves of stilt houses, there are often a few dried old melons left. For many years, people have only kept it for breeding, or stripped the fibers to wash dishes. No one thought that this rough material would one day become an art painting, a handbag or a souvenir for tourists.
OVN - The summer sun spilled over into the Sa Phin valley in the old Ha Giang province (now Tuyen Quang province), covering the yin and yang tile roofs that had faded over time.
OVN - At the bottom of the map of Vietnam, where the land touches the sea and the melaleuca forest embraces the salty, sweet rivers, Ca Mau is not only known for its special ecosystem, but also for the traditional craft villages that have formed, existed and developed with the history of exploitation of this land.
OVN - From rustic dishes attached to people's daily meals, many specialties of Thanh Hoa such as shrimp paste, Ai village sauce, bamboo shoots, thorn cakes or lam tea... are gradually stepping out of the village space to become high-value commodity products.
OVN - From the largest raw material area in the country, Son La Arabica is entering a new stage of development. In the global trend of sustainable consumption, product provenance and environmental responsibility, coffee brands are no longer determined by taste alone, but also by the story behind each coffee bean. Therefore, Son La is choosing the path of building a brand from the green value chain.
OVN - In the midst of the sunny and windy Central region, where the land is harsh but the people are rich in energy and sophistication, Cu Do candy was born as a testament to the way Ha Tinh people distill each simple ingredient to create an unmistakable taste. From a rustic hometown gift, today's cu do is stepping out of the village space, becoming an OCOP product with bold cultural imprints and clear economic potential.
OVN - From the simple ingredients of the mountains and forests of the Northwest, the Thai people in Dien Bien have created dishes with their own flavors that cannot be mixed. Over time, specialties that were only present in family meals have now been standardized, branded and put on the OCOP "passport". It is not only a story of raising the level of local products, but also a journey to bring national cultural identity to a wider market.
In the middle of the first days of the new year, by the deep blue Da Giang river, Muong Lay burst into a bustling summer festival atmosphere. The hands clenched together, the endlessly extended circles like the flow of culture never rested. It is not only a record, but a declaration of the solidarity of 19 ethnic groups on the land of Dien Bien.
OVN - In Sung hamlet, Cao Son commune, Dao Tien brocade sheets are not only a cultural identity but also a stable source of livelihood for 12 women, including people with disabilities and difficult circumstances. From a traditional profession that once faced the risk of death, the Dao Tien brocade cooperative group (THT) has been "revived" thanks to its association with community tourism, bringing in hundreds of millions of VND in revenue per year.
OVN - Những triền đồi Điện Biên khoác lên mình sắc vàng rực rỡ của hoa dã quỳ. Vẻ đẹp thiên nhiên ấy không chỉ dừng lại ở ngắm nhìn, mà đang mở ra cơ hội lớn để Điện Biên phát triển chuỗi sản phẩm OCOP từ du lịch cộng đồng, sản phẩm chế biến đến dịch vụ trải nghiệm.
OVN - Không còn là những mùa vụ phụ thuộc hoàn toàn vào nắng mưa, nông nghiệp Sơn La đang vận hành bằng nhà màng, dây chuyền chế biến và các quy trình kỹ thuật chuẩn hóa. Hành trình chuyển mình từ canh tác truyền thống sang sản xuất ứng dụng công nghệ cao gắn với công nghiệp chế biến đã tạo nên một diện mạo hoàn toàn mới cho kinh tế nông nghiệp nơi đây.
Sự chuyển mình ấy không đến trong một sớm một chiều. Nó bắt đầu từ những chủ trương lớn, từ các nghị quyết được cụ thể hóa bằng quy hoạch, cơ chế và nguồn lực. Khi chính sách mở đường, công nghệ đã có lối để đi vào ruộng đồng.
Trong dòng chảy của kinh tế số, chuyển đổi số không còn là câu chuyện dành riêng cho doanh nghiệp lớn. Ở khu vực nông thôn, nhiều hợp tác xã nông nghiệp tại Phú Thọ đang cho thấy khi tư duy thay đổi, công nghệ có thể trở thành đòn bẩy giúp mô hình sản xuất truyền thống bứt phá mạnh mẽ.
Không còn dừng ở câu chuyện “mỗi xã một sản phẩm”, Lào Cai đang đặt tham vọng lớn hơn cho chương trình OCOP: biến nông sản bản địa thành hàng hóa có sức cạnh tranh bằng tư duy xanh, công nghệ số và chuỗi giá trị bền vững.
Từ những vùng chè trên núi cao, những cơ sở chế biến dược liệu, mật ong, miến đao hay thổ cẩm của đồng bào dân tộc… tất cả đang được đưa lên sàn thương mại điện tử, truy xuất nguồn gốc bằng mã số, mã vạch và bước vào cuộc chơi mới của thị trường hiện đại.
